CREATIVITY. PASSION. RESULTS.

One thing has the power to improve your success faster than anything else – the performance of your people. Whether it’s sales, service or productivity – the better your people perform, the better your profits.

James Cronk, Principal of The Cronk Group, boasts over three decades of coaching teams and accomplishing objectives through creativity, passion and fun.

Using proven, innovative and custom designed systems, he helps hospitality organizations like yours improve your service, your systems and your bottom line by empowering your people to give the performance of their lives. Better still, it’s so entertaining that he and his team are frequently asked back for an encore.

WHAT WE DO

Dramatically improve the performance of your people with the Power On Process

To create a Powered On service business you need 4 core deliverables, a clear brand, a well-planned strategy, a full toolbox, and of course, great people.  At Cronk Group, we help you assess, develop and implement each one.

cronk-group-process-chart
Brand
Strategy
People
Toolbox
Brand

WHY are you?

Why does your business exist and for what purpose?

Who are your customers and what do they want?

How do you want your customers to perceive you?

What is your unique selling proposition? Your story?  What will separate you from your competitors?


In today’s competitive marketplace, consumer demands are changing and increasing every day. We help you answer these very important questions so that your business has a clear purpose.   You as an owner, a leader or an employee can help your organization achieve its true potential.

Your brand is not what you say it is, it’s what others say about you.

Just as we’ve done for some of Canada’s leading hospitality and service organizations, we can quickly assess your brand and help you define your unique selling proposition with clarity and purpose!

Strategy

HOW will you?

Has your organization clearly defined your vision, mission and values?

Do you seek ten customers at $1 per visit, or one customer at $10 per visit?

Do you practice revenue yield management like the hotel and airline industries, which allows you to maximize income based on supply and demand?

Does your team have measurable goals that allow for regular assessment?


The battle is not won by having the biggest weapons, but by having a great strategy.  We help you develop a strategy that reflects your brand, your customer profile, and your financial expectations and resources.

By working with your key stakeholders, we will help you identify your objectives and then work with you to create a comprehensive and effective strategy for achieving those objectives.

 

Our plans are expandable meaning you may use us for a week or a decade.  We will be with you for as long as you need us to achieve your goals.

People

WHO are you?

The battle is not won by having the biggest weapons, but by having a great strategy.  We help you develop a strategy that reflects your brand, your customer profile, and your financial expectations and resources.

By working with your key stakeholders, we will help you identify your objectives and then work with you to create a comprehensive and effective strategy for achieving those objectives.

 

Our plans are expandable meaning you may use us for a week or a decade.  We will be with you for as long as you need us to achieve your goals.

Who are you?

Are you a Powered On leader who inspires those around you?

Are you the example that your staff aspire to be, or is it, “Do as I say, but not as I do”?

Do you have a talent for hiring talent?

Do you have the right people in the right job?


Just like with Broadway shows, great service doesn’t just happen. You need to hire the right actors for the right parts! You need great leadership from the right director! And mostly, you will need to identify those opportunities where you can deliver powerful service moments that will WOW your audience!  We will help you and your teams deliver award winning performances.

We will evaluate the performance of your team as a whole, and your individual team members.  If needed, we will find you people that have the right skills for the job, are passionate about service and are Powered On!

We will help your people get POWERED ON through one-hour keynote sessions, full-day workshops or weekly and monthly coaching calls.

We will work with you and your leadership team to design, implement and deliver training programs that deliver consistent, exceptional customer service every time.

Toolbox

HOW can you?

Do you have checklists and procedures that allow for improved efficiency, productivity and cost savings?

Are your manuals and forms out of date and out of compliance?

Do you have a script so that everyone knows what to say, how to say it and when to say it?


Great customer experiences don’t happen just because people smile, they happen because a business has implemented procedures that allow their employees to be comfortable, confident and focused on the guest.

We will help you implement proven systems that will ensure success and powerful results.

For people to be successful they need an effective ‘toolbox’. They need access to templates, processes and procedures that create a consistent delivery no matter how many years they are on the job.

Our Power On Toolbox, which includes one hundred tools and templates, is accessible to our clients and includes the following;

STRATEGIC PLANNING

  • Mission & Vision & Value Statements
  • Branding and Positioning Presentations
  • Sales & Marketing Strategies
  • and more...

ASSESSMENT

  • People & Site Audits
  • Performance Reviews
  • Customer & Employee Surveys
  • and more…

TRAINING

  • Operational Checklists
  • Employee Handbooks
  • Training Manuals
  • and more…

HUMAN RESOURCES

  • Job Descriptions
  • Risk & Safety Plans
  • Employee Recognition Programs
  • and more...

We bring our years of experience and best practices from around the world to help create a customized toolbox that is specific to your business needs.

CUSTOMIZED. RESULTS DRIVEN. ENTERTAINING.

Power On your people to become a leader in your market. Four ways we can help you...

Talk to us to find out how we can help you become a leader in your market. To meet James & the Cronk Group Team...

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