The Power of Education & Entertainment
JAMES CRONK
Internationally Recognized Speaker
Keynotes
As a keynote speaker, conference chair, facilitator and session presenter, James has successfully delivered hundreds of educational presentations in North America and around the world. With a dynamic presence and experience as a professional actor, he makes it hugely entertaining.
Presentations
Our sessions are designed to POWER ON you and your people. These sessions outlined below are ‘ready to go’ and have been delivered to businesses just like yours. Or, if needed, we can customize a specific topic to best suit the key messages that you want your team to discover in a fun and engaging way.
International Keynotes include…
CSCM
APGS
PGA AB
EGA
ICSC
CMAA
PGA
PGA BC
HOLLAND COLLEGE
SECHELT
PGA ONTARIO
NGCOA
Presentations
This keynote and/or workshop session is specifically designed to educate, entertain and energize your team. Your management team will learn many of the best practices that have been implemented at successful facilities, including hiring and training techniques, motivation programs and customer service systems. Your staff will learn what today’s consumers want, how to overcome conflict and most importantly, how to show up each and every day ready to give the performance of their lives!
Benefits
Session participants will be educated, entertained AND Powered On! You will learn how to identify the needs and wants of your guests, how to write and deliver a designed guest experience, and how to be Powered On each and every day.
Industry
Golf / Resort / Retail
Target Audience
Business Owners, Managers, Supervisors and all staff
Formats
Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day - which includes break-out sessions, exercises and audience participation)
In today’s competitive world of customer service, consumers expect to be wowed. With this knowledge, we need to deliver memorable service every day of the year, especially if we want repeat customers! One way to increase the passion of your people and the satisfaction of your guests is to become the Producer, Director and Lead Actor in your own business. By doing so, you and your team will create Oscar-winning performances.
Benefits
Session participants will be educated and entertained by this ‘performance’ on customer service. You will learn specific methods for improving the service at your business and leave with tools such as; ‘how to identify your guest profile’, ‘how to write a designed guest experience’, and most importantly, ‘how to implement daily scene stealers’.
Industry
Golf / Resort / Retail
Target Audience
Business Owners, Managers and Supervisors of all departments
Outline
Scene One– Understand Your Audience - Who are your Customers and what do they want?
Scene Two – Write a Great Script - Smiles are not enough. You need ‘Great Guest Experiences’ so that every employee can exceed your member/guest expectations.
Scene Three – Hire Great Actors - How do you find the right ones, lose the wrong ones and keep the best ones coming back?
Scene Four – Be a Great Director - As the ‘Director’ of this experience, you must be a service leader.
Scene Five – Deliver Box-Office Hits - Great staff, a great script and a great boss won’t guarantee success – you also need ‘service systems’ in place to ensure that you’re delivering blockbuster performances every day.
Presentation Formats
Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day - which includes break-out sessions, exercises and audience participation)
Have you designed your brand? Are you who your customers think you are? How do you separate yourself from your competition? In today’s tough economic times, it’s important to set yourself apart. To be successful – you need to be what your customers want you to be while staying true to who you are. In this session you’ll learn basic principles of defining your brand and your product, and how this very important process can help you grow into a more profitable business.
Benefits
Session participants will be educated in some of the basic elements of branding, and how that applies to their business and how effective branding can increase their sales. The session will also focus on the four key areas where a business can effectively communicate their ‘brand’; customer service, external marketing, internal messaging and employee development. In addition, participants will take away methods for creating their own club’s brand power.
Industry
Golf / Resort / Retail
Target Audience
Business Owners and Senior Managers
Presentation Format
Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day - which includes break-out sessions, exercises and audience participation)
In today’s competitive service industry, consistently delivering great experiences to your guests is critical for success. Managers at all levels will learn the five steps implemented by successful facilities to keep them ahead of their competition. From motivating your people to developing your business brand to being a better manager, you’ll learn practical and inexpensive methods to create more consistency and increase your member/guest/employee satisfaction and, as such, your profits.
Benefits
Session participants will be exposed to the best practices being used by successful clubs to create consistency in their operations. In addition, the session will review many of the tools that every club should have, including: mission statements, designed guest experiences, unique selling propositions and motivation techniques.
Topics
Make Your Brand - Great businesses have defined ‘who’ they are ‘what’ they offer. Learn how to define our story.
Methods in Place - Consistency comes from hiring the right people for the role. Learn how to hire for success.
Manage Well - Great leaders can be made. Learn how to spot talent and create loyalty.
Measure Often - If it isn't being measured it isn't being managed. Learn how and what to measure.
Motivate Always - What motivated employees five years ago no longer applies. Learn how to get them excited every day.
Industry
Golf / Resort / Retail
Target Audience
Business Owners, Managers and Supervisors of all departments.
Presentation Formats
Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day - which includes break-out sessions, exercises and audience participation)