'CERTAINLY ONE OF THE MOST ENTERTAINING AND KNOWLEDGEABLE SPEAKERS IN OUR INDUSTRY'

Jeff Calderwood, CEO, National Golf Course Owners Association of Canada


As a keynote speaker, conference chair, facilitator and session presenter, James has successfully delivered hundreds of educational presentations in North America.  With a dynamic presence and experience as a professional actor, he makes it hugely entertaining.

PRESENTATIONS INCLUDE -

THE POWER OF ON

LIGHTS! CAMERA!... CUSTOMER SERVICE!

BE BRANDED!

THE FIVE KEYS TO CONSISTENCY AND INCREASED CUSTOMER SATISFACTION

PAST PRESENTATIONS include...

  • Golf 2020 World Golf Conference
  • National Golf Course Owners of Canada National Conferences
  • International Council of Shopping Centers National Convention
  • Canadian Society of Club Managers National Conference
  • PGA of Alberta Annual Conference
  • PGA of Ontario Annual Conference
  • PGA of British Columbia Annual Conference
  • Holland College, PEI

Our sessions are designed to POWER you and your people.  These sessions outlined below are ‘ready to go’ and have been delivered to businesses just like yours. Or, if needed, we can customize a specific topic to best suit the key messages that you want your team to discover in a fun and engaging way.

Presentations:


The POWER OF ON

Presentation Formats

Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day — which includes break-out sessions, exercises and audience participation)

Industry

Golf, Resort, Retail

Target Audience

Business Owners, Managers, Supervisors and all staff                      

Outline:             

This keynote and/or workshop session is specifically designed to educate, entertain and energize your team.  Your management team will learn many of the best practices implemented at successful facilities, including hiring and training techniques, motivation programs and customer service systems.  Your staff will learn what today's consumers want, how to overcome conflict and most importantly, how to show up each and every day ready to give the performance of their life!

Benefits

Session participants will be educated, entertained AND powered on! You will learn how to identify the needs and wants of your guests, how to write and deliver a designed guest experience and most importantly, how to be powered on each and every day.


Lights! Camera!... Customer Service!

How to create blockbuster customer service.

Presentation Formats

Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day — which includes break-out sessions, exercises and audience participation)

Industry

Golf, Resort, Retail

Target Audience

Business Owners, Managers and Supervisors of all departments                          

Outline  

In today's competitive world of customer service, consumers expect to be wowed.  As such, we need to deliver memorable service every day of the year, especially if we want repeat customers!  One way to increase the passion of your people and the satisfaction of your guests is to become the Producer, Director and Lead Actor of your business.  By doing so, you and your team will create Oscar-winning performances.

Scene One

Understand Your Audience — Who are your Customers and what do they want?

Scene Two

Write a Great Script  — Smiles are not enough. You need 'Great Guest Experiences' so that every employee can exceed your member/guest expectations.

Scene Three

Hire Great Actors — How do you find the right ones, lose the wrong ones and keep the best ones coming back? 

Scene Four

Be a Great Director — As the 'Director' of this experience, you must be a service leader.  

Scene Five

Deliver Box-Office Hits  — Great staff, a great script and a great boss won't guarantee success — you also need 'service systems' in place to ensure that you're delivering blockbuster performances every day.

Benefits

Session participants will be educated and entertained by this 'performance' on customer service. You will learn specific methods for improving the service at your business and leave with tools such as; 'how to identify your guest profile', 'how to write a designed guest experience', and most importantly, 'how to implement daily scene stealers'.


Be Branded!

Presentation Format

Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day — which includes break-out sessions, exercises and audience participation)

Industry

Golf, Resort, Retail

Target Audience

Business Owners and Senior Managers

Outline   

Have you designed your brand? Are you who your customers think you are? How do you separate yourself from your competition? In today's tough economic times, it's important to set yourself apart.  To be successful - you need to be what your customers want you to be while staying true to who you are. In this session you'll learn basic principles of defining your brand and your product, and how this very important process can help you grow into a more profitable business.

Benefits

Session participants will be educated in some of the basic elements of branding, and how that applies to their business and how effective branding can increase their sales. The session will also focus on the four key areas where a business can effectively communicate their 'brand'; customer service, external marketing, internal messaging and employee development. In addition, participants will take away methods for creating their own club's brand power.


The Five Keys to Consistency and Increased
Customer Satisfaction

Presentation Formats

Keynote (60 minutes up to 2 hours) and Facilitator (Half Day up to Full Day — which includes break-out sessions, exercises and audience participation)

Industry

Golf, Resort, Retail

Target Audience

Business Owners, Managers and Supervisors of all departments.

Outline   

In today's competitive service industry, consistently delivering great experiences to your guests is critical for success.  Managers of all levels will learn the five steps implemented by successful facilities that keep them ahead of their competition.  From motivating employees to developing your business brand to being a better manager, you'll learn practical and inexpensive methods to create more consistency and increase your member/guest/employee satisfaction and, as such, your profits.

Topics include

Make Your Brand

Great businesses have defined 'who' they are 'what' they offer.  Learn how to define our story.

Methods in Place

Consistency comes from hiring the right people for the role. Learn how to hire for success. 

Manage Well

Great leaders can be made. Learn how to spot talent and create loyalty.

Measure Often

If it isn't being measured it isn't being managed. Learn how and what to measure.

Motivate Always

What motivated employees five years ago no longer applies. Learn how to get them excited every day.

Benefits

Session participants will be exposed to the best practices being used by successful clubs to create consistency in their operations.  In addition, the session will review many of the tools that every club should have, including:  mission statements, designed guest experiences, unique selling propositions and motivation techniques.


SPEAKING CASE STUDY

A Resort in Alberta had just gone thru a significant renovation of their clubhouse.  The staff was tired and frustrated from making do with less. The only people more frustrated than the staff were the club members, since many didn't want the renovation in the first place (or at least less than 50% didn't want it!). 

This was a great opportunity for us to get the team excited!  We arrived just before the new clubhouse opened and had a staff session that included every employee.  The session was highly energized, fun and educational.  We shared stories of our favorite member complaints. We selected an outstanding team member for the month and most importantly, everyone left POWERED ON to start the new clubhouse off right!


WHAT WE GUARANTEE

We guarantee you'll be 100% satisfied with our services or your money back. In the service industry this is called a no-brainer and we apply this satisfaction guarantee to our services just as we encourage our clients to apply it to theirs.